27 Comments

Why are you so perfect?

-my marketer persona

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Jul 21Liked by Shashank Mehta

It’s very authentic and I am surely keeping up with this journey.

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Thanks for writing this Shashank.

Would love to hear more on the "Build with purpose? Or build for profit?". Outside in, seems like The Whole Truth is a force for societal good. Does this sense of mission wear off over time as the day-to-day takes over? Does it make the hard times easier to endure? Does it serve as a North Star when things are uncertain?

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author

I shall keep writing about it :)

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https://www.instagram.com/p/C42XhTxSyXC/ , yes to purpose and do it yourself

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Jul 10Liked by Shashank Mehta

This is such an honest (truthful?) take on startups. Thank you for writing and sharing this. :)

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Glad that I found your Substack! Loved the poetic vibe.

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Jul 10Liked by Shashank Mehta

Love this Shashank, its as if some one is sitting inside my head and writing my story. I guess at some level all of us have similar thoughts and stories.

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Jul 10Liked by Shashank Mehta

Shashank,

I ordered the Whole Truth Protein from India to NYC, with all the folks in my supply chain shocked that why on earth would someone order from India. It's supposed to be the other way around. Trust you and I can't wait to see TWT Foods beating the shit out of purposely evil Goliaths.

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author

On it :)

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Jul 10Liked by Shashank Mehta

Shashank,

I ordered the Whole Truth Protein from India to NYC, with all the folks in my supply chain shocked that why on earth would someone order from India. It's supposed to be the other way around. Trust you and I can't wait to see TWT Foods beating the shit out of purposely evil Goliaths.

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Jul 9Liked by Shashank Mehta

Loved reading this. As uninhibited and clear as the brand you are building.

Your journey has been inspiring - have always watched and learned from how you grew TWT, while building Beshak. More power to you!

Looking forward to reading the next one.

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Jul 9·edited Jul 9

This was relatable. Thanks for the post and starting the blog. Looking forward to the coming posts where you get into the details of those first steps you took to lift off .

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Jul 9Liked by Shashank Mehta

hard relate, loved it. i'm one of the younger few starry-eyed visionaries. and i get a slap on my face everyday. good luck, boss. you are magic.

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Jul 9Liked by Shashank Mehta

Surprisingly, I feel like something heavy is off my chest after reading this.

It should have been the other way round- I should’ve become more anxious in uncertainty/lack of clarity and get restless in the quest of finding answers to all that I don’t know. Getting to a point one day where in I’ll be answering for others and myself or maybe write a book about it and display it on my own podcast, was the real solace I thought.

I couldn’t be more wrong after experiencing what my heart is going through right now- feeling light and vital.

I’m still contemplating as to how much my heart at 24 has suffered till now, by being hard on myself for not knowing things.

Firstly, the lame podcast culture has become a pretentious place for people with “i very well know it” attitude. The hosts are somehow the smarter versions of their guests and are ironically questioning and figuring it out.

Secondly, the big industry experts out there don’t speak directly and if they do, it seems like a foreword or I’m left unanswered .

These two extremes had silenced my heart, my true essence.

Thank you so much Shashank Sir for your priceless words!

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Jul 9Liked by Shashank Mehta

Rula diya

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author

con main?

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And the dark side of life of all artists like you :)

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Jul 9Liked by Shashank Mehta

Wow, this is so relatable. The moments of confidence followed by days of uncertainty. Thank you for sharing, looking forward to your next one.

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Jul 9Liked by Shashank Mehta

Ahn loved reading an each para! Related a lot specially - Surely, you know, very vividly, all that you don’t 😂

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